Advertising, Sponsorship and Promotional Opportunities
The Walks Around Britain Website / Social Media /E-mail newsletter
The hub of Walks Around Britain is this website.
It's to here the TV Series points to for the route directions of all our walks; it's to here the content on our Twitter and Facebook posts are hosted; it's to here where the mighty Top 5s and Walking Festivals Sections live.
We've got a range of sponsorship opportunities on the website linking in with specific sections - such as the Walking Festival Section - all of which offer fantastic exposure and the benefit of posts on our large social media channels too.
There's also advertising opportunities within our regular e-mail newsletter, which offers highly targeted marketing to people really interested in walking - and has an industry-leading Open and Click Rate.
If you are interested in other PR opportunities such as running competitions, please read our Press and PR Page.
For details of how to get your products considered for the Top 5s, click here.
Website Opportunities
Marketplace Partner page
A Marketplace Partner page is a fantastic way to tap into the Walks Around Britain audience. Click here for an example
This includes:
- A page with your logo and a link to your own website
- A description of what you do in no more than 200 words
- A rolling carousel of four photos at the top of the page
- One of your YouTube or Vimeo videos embedded on the page
- Your Partner Page featured on at least four of our walk pages
- Four Product or Service pages (if applicable)
- Your Twitter and Facebook feeds embedded on the page
- At least 40 tagged Tweets a year
- At least 20 tagged Facebook posts a year
Marketplace Partner page - £275 per year
Sponsorship of the 7 pages of the Walking Festival section, which is a comprehensive list of the events in Britain throughout the year.
This includes:
- Your logo at the top of all pages in the Walking Festival section with clickable link, under the "Sponsored by" label
- A 300x250 Medium Rectangle advert after every fourth Walking Festival listing
- Your logo on the Social Media card image for the Walking Festival section URLs
- At least 50 tagged Tweets a year
- At least 30 tagged Facebook posts a year
- Your own Marketplace Partner page as outlined above (worth £275 a year)
Walking Festival Sponsorship - £500 per year
Sponsorship of the currently 20 pages of the Top 5s section, which is a comprehensive list of the best in outdoor kit available now.
This includes:
- Your logo at the top of all pages in the Top 5s section with clickable link, under the "Sponsored by" label
- A 300x250 Medium Rectangle advert after every second product listing
- Your logo on the Social Media card image for the Top 5s section URLs
- At least 50 tagged Tweets a year
- At least 30 tagged Facebook posts a year
- Your own Marketplace Partner page as outlined above (worth £275 a year)
PLEASE NOTE - Sponsorship of the Top 5s section does not allow sponsors
to influence the choice of products featured in the Top 5s.
Top 5s Sponsorship - £995 per year
Sponsorship of the currently 8 pages of our Dogs section, which is a collection of advice and information about going walking with Dogs in Britain.
This includes:
- Your logo at the top of all pages in the Dogs section with clickable link, under the "Sponsored by" label
- A 300x250 Medium Rectangle advert where appropriate throughout the section
- Your logo on the Social Media card image for the Dogs section URLs
- At least 50 tagged Tweets a year
- At least 30 tagged Facebook posts a year
- Your own Marketplace Partner page as outlined above (worth £275 a year)
Dogs Sponsorship - £500 per year
Sponsorship of the currently 21 pages of our Walking Info section, which is a collection of advice and information about going walking in Britain.
This includes:
- Your logo at the top of all pages in the Walking Info section with clickable link, under the "Sponsored by" label
- A 300x250 Medium Rectangle advert where appropriate throughout the section
- Your logo on the Social Media card image for the Walking Info section URLs
- At least 50 tagged Tweets a year
- At least 30 tagged Facebook posts a year
- Your own Marketplace Partner page as outlined above (worth £275 a year)
Walking Info Sponsorship - £995 per year
Please contact us to discuss this.
We only feature advertorial on the site if it is genuinely of interest to our audience and usually only in conjunction with other sponsorship, advertising or promotional activity.
Walking Festival section
The Top 5s section
The Dogs section
The Walking Info section
Advertorial
Advertising on the Walks Around Britain E-mail Newsletter is available - with an industry-leading Open Rate of 54% and a Click Rate of 7.7%.
This includes:
- Your advert as a 468x60 Leaderboard or
- Up to 100 words + picture
- Your logo on the Social Media card image for the Newsletter section URLs
- 10 Product/Service led Tweets a month
- 2 Product/Service led Facebook posts a month
- The email newsletter is sent in HTML and text according to the recipient’s email client settings
Advertising on the E-mail Newsletter - £50 per newsletter
E-mail Newsletter Opportunities
Advertising on our Newsletter
Find our Media Pack on Webfluential.
Download our Media Pack as a PDF
Terms of Acceptance
Website Sponsorship is priced per 12 months and is paid for in advance.
E-mail Newsletter Advertising is priced per advert, has no minimum period and is paid for in advance.
We only accept sponsorship and advertising that is walking, outdoors or travel related, and which is suitable for a family audience.
Sponsorship/Advertising will not be started until payment for the full term is paid for in advance.
Payment is either through BACS or PayPal and in Pounds Sterling.
If you would like to advertise with Walks Around Britain or have any other advertising queries or proposals, please e-mail us at…
